Alejandro Pena Spearheads the Innovation and sustainability Drive as CEO of Keter

Keter Group is an international leader in outdoor lifestyle solutions, furniture, and supplies. Manufacturing everything from premium storage sheds and patio furniture to outdoor kitchen carts and raised garden beds, Keter can be found in yards worldwide.

Keter made a name for itself as a functional yet sustainable product development leader, leaning heavily on using sustainable resin materials to offset waste and reduce costs. Now available in over 100 countries, Keter has become a significant player and disruptor in its industry.

Let’s take a closer look at how Keter Group is embracing environmentalism and sustainability to offer better outcomes to its clients.

Better People, Better Products, a Better Planet.

Keter Group is focused on providing products, goods, and services that are as good for the planet as they are for the people they serve. Pena believes the company is successful because it focuses on three core pillars: Better People, Better Products, and a Better Planet. This focus on the Three Core Pillars of Keter has been the guidepost to the company’s success.

Keter works with its engineers and leaders to develop products with only the most sustainable and reusable products. Pena pointed to the realities of climate change as an instigator for their work, “Climate change already has a profound impact on our planet. The good news is that we are not powerless. We all have a role to play in building the future, and we can choose to make it a sustainable one.”

Environmental Sustainability Report Highlights Keter’s Progress

In the information age, misinformation or a lack of information can lead to severe issues. CEO Alejandro Pena understood how important it was to help inform consumers so that they could make the best choices possible, which led him to publish the 2022 Sustainability Report at Keter.

Pena gestures to the era of corporate greenwashing as a leading reason for the report’s publication. Pena says, “Most people think the way things are is how they’ve always been and how they’ll always be. Not us; we’re relentless and determined.”

The sustainability report printed by Keter showcased some of the most effective areas in which the company has been operating, especially in recycling. Keter’s recycling habits have led it to reduce or reuse more than 80% of its total waste in 2022 alone. Additionally, Keter has improved its overall use of recycled content in its products, rising from 39% in 2021 to 41.8% in 2022.

Within the EGS report, Pena and his team outlined several goals for the next several years. In 2025, Keter hopes to reduce greenhouse gas emissions by 25% while simultaneously improving recycled materials in its products to 55%.

Comments are closed.