Stewards of the Planet: How Keter CEO Alejandro Pena Prepares to Spread Environmentalism

We are living in an unbridled age of corporate responsibility as more consumers demand ethical compliance from the corporations that they purchase their products from. Keter Group, a sustainable manufacturer of resin-based indoor/outdoor goods, has long been a pivotal leader in the sustainable community, and work by new CEO Alejandro Pena has only furthered that goal.

Sustainability and Keter

Alejandro Pena has long been a driving factor in the work done by Keter to expand into greener spaces, and that is precisely why Pena established Keter Green Spaces. Keter Green Spaces works with company volunteers to create greener communities within the areas where they operate, leading to education, corporate responsibility, and a deeper connection to the consumer.

Alejandro Pena said, “One of our responsibilities is not just to our shareholders, but to the communities that we are in and to the environment and world that we live in.”

To continue living up to these ideals, Pena and the team at Keter have connected with the Village of Gorcy to promote Global Recycling Day while discussing green processes and Keter’s sustainable resin materials.

Global Recycling Day in Gorcy

The Village of Gorcy is an established mixture of old and new, making it the perfect backdrop for Keter Group and its efforts at bringing sustainability to the forefront of the current conversation. Keter’s VP of Marketing, Kerry Murfin, stated, “The Earth is our home and our workplace.”

In the village on March 18, Keter leaders worked with children as they taught them the ins and outs of recycling, sustainability, and the importance of operation as stewards of the earth and of the environment. Kerry Murfin detailed what makes Keter unique by saying, “We’ve designed all our products to be 100% recyclable and are on an ambitious trajectory to increase the use of recycled content in our products (…).”

During Global Recycling Day, Keter employees gave various presentations while collecting artwork done by students. The artwork will be displayed at the Niederkorn, Luxembourg factory, roughly half an hour away from Gorcy. It is there that KEter Group specializes in sustainable furniture, storage, and organizational products.

As Keter continues to embrace its sustainable roots while offering insight during recycling drives, it becomes more apparent that they are doing something right that other companies aren’t duplicating. One of the keys to Keter’s early success has been its world-class supply chain that invokes innovative and environmentally friendly solutions, such as limiting fuel costs and providing better transportation systems.

It is Keter’s mindset that corporations must increasingly tackle environmental issues such as waste and energy loss in the supply chain. Keter CEO Alejandro Pena also advocates for a more informed and educated workforce on the topics of sustainability.

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